Find the leaks. Stop the leaks. Build the system.
How the fractional GTM model actually works. Three phases, a defined timeline per phase, and a clear handoff at the end.
Find the leaks
Typical timeline: 10 to 14 daysWhat we do
We audit the CRM, the marketing stack, the reporting layer, and the team rituals. We sit in on calls. We read the deals.
What you experience
A short kickoff. Light meeting load. By the end of week two, a written assessment of the top three leaks ranked by revenue impact.
From a real engagement
At a $4M legal services client, we found three leaks in week one: a CRM with 40% bad data, an outreach sequence that was tagging the wrong stage, and a reporting query that double-counted revenue.
Stop the leaks
Typical timeline: 4 to 8 weeksWhat we do
Triage the highest-impact leaks first. Build the cleanup automations. Deploy the AI tooling. Run the work alongside your team so they learn how it fits together.
What you experience
Weekly working sessions. Real changes you can see in your numbers. The leaks close one at a time, and the team starts trusting the system again.
From a real engagement
Same client. Within four weeks the CRM was 95% clean, the sequence was tagging correctly, and revenue reporting was accurate to the dollar.
Build the system
Typical timeline: 2 to 4 weeksWhat we do
Document the playbooks. Train the team on what we built. Set up the monitoring so a leak shows up before it costs revenue. Define the exit.
What you experience
A defined handoff. Written playbooks. A team that owns the system. A clear date when our engagement ends.
From a real engagement
Same client closed the engagement at week eleven. Two leaks the system flagged in month four were resolved by their own team without us.
Fractional beats traditional consulting.
Most consulting engagements end with a deck. Ours end with a system that runs on its own. We sit inside your weekly cadence, build what's missing, and hand it back working. Your team owns the tooling. Your team owns the playbooks. Your team owns the outcome.
We charge for results, not for hours. Every engagement has a defined exit. We stay until the work is done.
What you keep when we leave.
- A CRM your team trusts and uses every day.
- Marketing attribution traceable to closed revenue.
- Automations that absorb the manual work.
- Pipeline reporting your team can run themselves.
- Written playbooks for the work we built.
- Direct access to the team for follow-up questions.
Let's diagnose what's leaking.
30 minutes. No deck. We'll tell you what we'd look at first and whether we're the right team to do it.
If we can't show you a clear path to 2x return in the first 90 days, we part ways. No retainer trap.