What got built.

Gigawatt Media was growing, but new business development lacked rigor. ICP definition was loose, prospect lists were inconsistent, and the revenue infrastructure could not support predictable pipeline. Sales conversations were happening without a system underneath them.

PerformanceLabs rebuilt the foundation: tightened the ICP, restructured prospect lists, and stood up the revenue infrastructure needed to drive repeatable outbound and pipeline visibility.

Legal Notice Service engaged PerformanceLabs for a short-term business development project. The CRM and outreach automation needed structure, and the go-to-market motion needed a rebuild to support how the company actually sells.

PerformanceLabs structured the CRM and outreach automation, redesigned the go-to-market motion, and embedded with the LNS team. What began as a defined short-term engagement evolved into a long-term operating relationship as new priorities emerged.

The Community Journalism Project needed go-to-market support across multiple fronts: ICP definition, sales enablement, branded marketing assets, newsletter production, and the email infrastructure to support outbound. The team needed a partner who could deliver across all of it and understand the mission.

PerformanceLabs touched nearly every part of CJP's go-to-market motion. ICP definition. Pre-call research briefs for the sales team. Branded ad assets across print and digital. Newsletter production. The email infrastructure powering outbound campaigns.